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The Secret to Getting Deals Financed in Today's Market

by Patrick Riddle of Must Know Investing 

Deals Financed with Private MoneyAre you having trouble getting the cash you need for your real estate deals? Have you ever lost a great deal because you didn't have funds to close it? Is a lack of financing killing your real estate investing dreams?

If you answered "yes," to any of the questions above, then private money may be THE solution for you.


"Patrick, what do you mean by private money?"

Private money is investment capital from an individual. There is a limitless supply of private money lenders to finance your deals. All you have to do is educate people about your investment program and help them understand why becoming a private lender is a good alternative to traditional investments like stocks, bonds, mutual funds, and CDs.

7 "Must Know" Tips to Getting Private Money for Your Deals

1)    It's All About Personal Relationships

Investors approach me all the time and say something like, "I've got this great deal under contract, and I need some private money to get it financed. What would your private investors charge to finance my deal?"

What people don't seem to understand is that getting private money is all about personal relationships . . . relationships that YOU build with your private money prospects.

2)    3 Types of People Most Likely to Invest with You

The first type is people who know and trust you. This could be a family member, long time friend, neighbor, someone from church or school . . . really anyone that you've built a long term relationship with could be a good source for private money.

The second is people who know a good deal when they see one. Anyone who works in a field related to the real estate industry could fit in this category. Examples would be real estate agents, mortgage brokers, bankers, appraisers, home inspectors, attorneys, accountants, etc.

The last type of people most likely to invest with you is the best source of all . . . people that know someone who has invested in a property of yours. Or, in other words, referrals! Once you get your private investor base established, ask them who they know that would also like to make a good solid rate of return backed by real estate.

3)    Plant Seeds Voraciously

By "plant seeds," I mean "get the word out about your investment program." You can plant a seed by telling someone about it, handing someone a business card with details, directing traffic to a website, or any other strategy to introduce the idea that you finance deals using funds from private investors.

I found that when getting started with private money, it took between four to six months on average to get someone to invest with me after presenting my investment program to them. Sooooooo, get started planting seeds immediately!
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Find an Article by Julie Broad in the September 2010 Issue of Canadian Real Estate Magazine

September Canadian Real Estate Magazine